We believe in simple ideas, strong relationships, and lasting impact. What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. iATRO was born from the conviction that mission success in wellness requires the same precision, data, and specialized tools as success in the field. The project was spearheaded by Shane Finn, Chief Operating Officer of Stash House Distribution and a former active-duty U.S. Army LTC. With a twenty-year career including multiple tours as an Infantryman in Iraq and Afghanistan, Finn’s service culminated as the G3 Director of Operations and Battalion Commander within the storied 10th Mountain Division.

Drawing on this vast operational experience, Finn assembled a specialized team to apply a rigorous military framework to the brand’s development and formulation design. While iATRO was initially engineered to address the specialized mental and physical strain faced by veterans, it has evolved into a high-performance system for anyone pursuing peak performance and recovery.

“Mission success relies on precision, data, and having the right tools for the environment. We applied that same methodology to iATRO, using computational modeling to synchronize functional mushrooms, cannabinoids, and high-bioavailability methylated vitamins into a system built for recovery and resilience.”